market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Also called: market studies, market analysis
- 28
- occupations list it
- 20
- as essential
- 8
- as useful
Essential for
20- advertising manager
- advertising media planner
- banking products manager
- business analyst
- category manager
- communication manager
- intellectual property consultant
- market research analyst
- marketing assistant
- marketing manager
- online community manager
- patent engineer
- product development manager
- product manager
- promotion manager
- property developer
- public relations manager
- public relations officer
- research and development manager
- sensory scientist
Definition from ESCO, published by the European Commission. Source concept
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