category manager
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
Also called: general merchandise category manager, recycling equipment category manager, logistics design and procurement category manager, FMCG category manager, product category specialist, raw materials category specialist, senior category manager, merchandising category specialist
- 47
- essential skills
- 11
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- marketing managerWhat changes?31 skills in common
- online community managerWhat changes?27 skills in common
- promotion managerWhat changes?27 skills in common
- sales manager26 skills in common
- chief marketing officer18 skills in common
- brand manager8 skills in common
- market research analyst8 skills in common
- marketing consultant8 skills in common
Essential skills
47- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- channel marketing
- collaborate in the development of marketing strategies
- company policies
- conflict management
- consumer goods industry
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- cost management
- create annual marketing budget
- define measurable marketing objectives
- develop product design
- ensure client orientation
- evaluate marketing content
- identify potential markets for companies
- identify suppliers
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- maintain relationship with suppliers
- manage budgets
- manage inventory
- manage profitability
- market participants
- market pricing
- market research
- marketing mix
- negotiate sales contracts
- perform market research
- perform multiple tasks at the same time
- perform product planning
- perform project management
- perform risk analysis
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- select optimal distribution channel
- store design layout
- study sales levels of products
- track key performance indicators
Optional skills
11- abide by business ethical code of conducts
- brand marketing techniques
- communication principles
- create solutions to problems
- develop professional network
- employment law
- ensure cross-department cooperation
- inspect data
- report accounts of the professional activity
- teamwork principles
- use different communication channels
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