product manager
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Also called: product marketing manager, product developer, research and development manager, product development manager, sports product engineer
- 28
- essential skills
- 34
- optional skills
- 8
- related roles
- 1223
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- product development managerWhat changes?12 skills in common
- market research analyst8 skills in common
- banking products manager7 skills in common
- category manager4 skills in common
- marketing manager4 skills in common
- branch manager3 skills in common
- innovation engineer3 skills in common
- online community manager3 skills in common
Essential skills
28- analyse consumer buying trends
- analyse economic trends
- analyse market financial trends
- combine business technology with user experience
- define technology strategy
- design customer experiences
- design management
- develop business plans
- develop communications strategies
- develop new products
- develop product design
- develop promotional tools
- draw conclusions from market research results
- execute marketing plan
- identify market niches
- industrial research and development
- make data-driven decisions
- manage product testing
- manage the customer experience
- market research
- organise participation in local or international events
- oversee quality control
- perform market research
- persuade clients with alternatives
- plan product management
- prepare market research reports
- product life-cycle
- socio-economic trends in your sector
Optional skills
34- advise on communication strategies
- analyse cultural trends
- analyse data about clients
- apply strategic thinking
- carry out sales analysis
- circular economy
- consumer goods industry
- coordinate events
- cost management
- create prototype of user experience solutions
- develop revenue generation strategies
- ensure products meet regulatory requirements
- follow production schedule
- integrate marketing strategies with the global strategy
- manage budgets
- manage feedback
- manage production systems
- manage profitability
- manage the handling of promotional materials
- market pricing
- maximise sales revenues
- perform product testing
- pricing strategies
- product comprehension
- product data management
- production processes
- provide improvement strategies
- quality standards
- sales strategies
- schedule production
- solar products
- study sales levels of products
- track key performance indicators
- web analytics
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