advertising media planner
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Also called: media manager, media planning strategist, media planning manager, media planning executive, media planning expert, digital media planner, senior media planner, junior media planner
- 14
- essential skills
- 28
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- advertising media buyer5 skills in common
- advertising copywriter3 skills in common
- advertising manager3 skills in common
- creative director3 skills in common
- media scientist3 skills in common
- exhibition curator2 skills in common
- magazine editor2 skills in common
- presenter2 skills in common
Essential skills
14- advertising techniques
- cooperate with colleagues
- cope with challenging demands
- copyright legislation
- create media plan
- create media schedule
- digital media
- market research
- media planning
- meet deadlines
- meet expectations of target audience
- perform media outlets research
- types of media
- work with advertising professionals
Optional skills
28- analyse business model
- apply statistical analysis techniques
- approve advertising campaign
- below-the-line technique
- buy advertising space
- conduct public presentations
- coordinate advertising campaigns
- creatively use digital technologies
- data visualisation software
- demography
- develop inclusive communication material
- develop media strategy
- draw conclusions from market research results
- evaluate advertising campaign
- identify customer's needs
- interactive media
- manage budgets
- manage contracts
- monitor media industry research figures
- pay-per-click
- perform project management
- persuade clients with alternatives
- present arguments persuasively
- search engine optimisation
- social media management
- social media marketing techniques
- statistics
- study sales levels of products
No account needed to start
How close are you to being a advertising media planner?
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