public relations manager
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Also called: public information coordinator, press office manager, publicity manager, corporate profiler, marketing and communications manager, spokesperson, corporate affairs manager, public information manager
- 27
- essential skills
- 86
- optional skills
- 8
- related roles
- 1222
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- public relations officerWhat changes?23 skills in common
- advertising managerWhat changes?22 skills in common
- communication managerWhat changes?17 skills in common
- spokesperson14 skills in common
- online community manager5 skills in common
- promotion manager5 skills in common
- public housing manager4 skills in common
- special-interest groups' official4 skills in common
Essential skills
27- advise on public image
- advise on public relations
- analyse external factors of companies
- build community relations
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop media strategy
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- liaise with local authorities
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- public relations
- reputation management
- rhetoric
- strategic planning
- use different communication channels
Optional skills
86- advertising techniques
- advise on communication strategies
- advocate a cause
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- apply social media marketing
- apply strategic thinking
- approve advertising campaign
- archive documentation related to work
- build business relationships
- build international relations
- business communication
- business strategy concepts
- carry out forum moderation
- collaborate in the development of marketing strategies
- company policies
- compile content
- content marketing strategy
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- create solutions to problems
- desktop publishing
- develop creative ideas
- develop professional network
- develop promotional tools
- disseminate internal communications
- document project progress
- draw conclusions from market research results
- ensure cross-department cooperation
- ensure information transparency
- establish communication with foreign cultures
- ethics of sharing work through social media
- European Structural and Investment Funds regulations
- evaluate advertising campaign
- evaluate employees
- examine advertisement layout
- forecast organisational risks
- give live presentation
- government policy implementation
- government representation
- grammar
- graphic design
- humanitarian aid actors
- identify clients' needs
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- make price recommendations
- manage account department
- manage budgets
- manage contracts
- manage creative department
- manage development of promotional material
- manage media services department
- manage online communications
- manage project metrics
- manage staff
- manage the handling of promotional materials
- manage visual communications
- marketing department processes
- marketing principles
- monitor political campaigns
- monitor political conflicts
- office software
- perform business analysis
- perform fundraising activities
- perform project management
- political campaigning
- political parties
- political science
- pricing strategies
- proofread text
- provide cost benefit analysis reports
- psychological concepts
- recruit employees
- represent the organisation
- search engine optimisation
- social media management
- speak different languages
- survey techniques
- types of media
- use analytics for commercial purposes
- work closely with news teams
- writing style guides
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