promotion manager
Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Also called: promotion director, sales promotion manager, promotions manager, promotions coordinator, promotions director, marketing and promotion manager, advertising and promotion manager, promotion coordinator
- 36
- essential skills
- 18
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
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Essential skills
36- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- below-the-line technique
- capture people's attention
- collaborate in the development of marketing strategies
- communication principles
- content marketing strategy
- corporate social responsibility
- create annual marketing budget
- create media plan
- define measurable marketing objectives
- develop professional network
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- liaise with advertising agencies
- liaise with distribution channel managers
- manage budgets
- manage profitability
- manage the handling of promotional materials
- market pricing
- market research
- marketing mix
- organise on-site amenities
- perform market research
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- study sales levels of products
- track key performance indicators
Optional skills
18- approve advertising campaign
- arrange event needs
- assess financial viability
- assist in developing marketing campaigns
- brand marketing techniques
- coordinate events
- coordinate marketing plan actions
- evaluate advertising campaign
- examine advertisement layout
- forecast catering services
- hire human resources
- manage distribution channels
- manage event structure installation
- marketing management
- plan events
- promote event
- social media management
- use analytics for commercial purposes
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