advertising media buyer
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
Also called: radio buyer, TV buyer, international media buyer, advertising media specialist, media buyer and planner, media space buyer, media and advertising buyer, radio media buyer
- 13
- essential skills
- 19
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- advertising media planner5 skills in common
- advertising manager4 skills in common
- creative director4 skills in common
- advertising specialist3 skills in common
- beauty salon manager3 skills in common
- online community manager3 skills in common
- producer3 skills in common
- video and motion picture producer3 skills in common
Essential skills
13Optional skills
19- advertising techniques
- analyse consumer buying trends
- coordinate advertising campaigns
- create media plan
- create media schedule
- demography
- develop online community plan
- document interviews
- draw conclusions from market research results
- evaluate advertising campaign
- interactive media
- manage online communications
- marketing principles
- media studies
- monitor media industry research figures
- negotiate buying conditions
- perform media outlets research
- polling techniques
- use analytics for commercial purposes
No account needed to start
How close are you to being a advertising media buyer?
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