advertising copywriter
Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.
Also called: text writer, web copywriter, creative copy consultant, advertisement copywriter, copy writer, creative copy artist, commercial writer, continuity writer
- 12
- essential skills
- 23
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- advertising specialist6 skills in common
- creative director5 skills in common
- graphic designer5 skills in common
- advertising assistant4 skills in common
- advertising manager4 skills in common
- speechwriter4 skills in common
- sports journalist3 skills in common
- writer3 skills in common
Optional skills
23- analyse consumer buying trends
- analyse cultural trends
- apply desktop publishing techniques
- conduct search engine optimisation
- coordinate advertising campaigns
- create storyboards
- desktop publishing
- develop media strategy
- draft press releases
- evaluate advertising campaign
- evaluate writings in response to feedback
- give live presentation
- lay out digital written content
- manage budgets
- perform market research
- perform media outlets research
- practice humour
- printing techniques
- proofread text
- social media marketing techniques
- types of media
- typography
- use word processing software
Definition and skills from ESCO, published by the European Commission. Source concept
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