media planning
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
Also called: media management, media plans
- 7
- occupations list it
- 2
- as essential
- 5
- as useful
Essential for
2Definition from ESCO, published by the European Commission. Source concept
No account needed to start
Do you already have media planning?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.