From public relations manager to communication manager
17 of the 33 essential skills of a communication manager are already essential for a public relations manager — about 52% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 17
- skills carry over
- 16
- would be new
- 52%
- of the target job covered
- 33
- essential skills of a communication manager
What a communication manager does
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
What carries over
17 skillsEssential in both jobs. This is the part of the move you have already made.
- advise on public image
- analyse external factors of companies
- communication principles
- corporate social responsibility
- develop communications strategies
- develop public relations strategies
- diplomatic principles
- forming of public opinion
- integrate strategic foundation in daily performance
- market research
- perform public relations
- prepare presentation material
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
What would be new
16 skillsEssential for a communication manager and not for a public relations manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- business communication
- compile content
- corporate sustainability
- digital communication and collaboration
- ethics of sharing work through social media
- grammar
- identify clients' needs
- office software
- organise participation in local or international events
- proofread text
- use intranet
Other moves from public relations manager
2 roles- public relations officer23 skills in common
- advertising manager22 skills in common
← public relations managercommunication manager →The other way round
No account needed to start
How far are you from being a communication manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.