destination manager
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Also called: destination management organisation (DMO) manager, destination development manager, tourism strategy manager, destination marketing manager, organisation manager
- 37
- essential skills
- 20
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- tourism product managerWhat changes?18 skills in common
- travel agency managerWhat changes?17 skills in common
- tour operator managerWhat changes?13 skills in common
- tourist information centre manager11 skills in common
- tour operator representative9 skills in common
- tour organiser9 skills in common
- travel agent9 skills in common
- brand manager7 skills in common
Essential skills
37- apply strategic thinking
- assess an area as a tourism destination
- build a network of suppliers in tourism
- build a strategic marketing plan for destination management
- build business relationships
- comply with food safety and hygiene
- coordinate efforts of stakeholders for destination promotion
- coordinate public-private partnerships in tourism
- develop inclusive communication material
- educate on sustainable tourism
- engage local communities in the management of natural protected areas
- execute marketing plan
- geographical areas relevant to tourism
- lead the brand strategic planning process
- local area tourism industry
- manage budgets
- manage conservation of natural and cultural heritage
- manage distribution of destination promotional materials
- manage production of destination promotional materials
- manage staff
- manage visitor flows in natural protected areas
- market analysis
- measure sustainability of tourism activities
- oversee the design of touristic publications
- oversee the printing of touristic publications
- perform market research
- plan digital marketing
- plan measures to safeguard cultural heritage
- plan measures to safeguard natural protected areas
- recruit employees
- sales strategies
- select optimal distribution channel
- set up pricing strategies
- supervise crew
- support community-based tourism
- support local tourism
- tourist resources of a destination for further development
Optional skills
20- augmented reality
- coordinate operational activities
- create annual marketing budget
- deliver presentations on tourism
- design press kit for media
- develop strategies for accessibility
- develop tourist information materials
- develop working procedures
- ecotourism
- improve customer traveling experiences with augmented reality
- maintain relationship with suppliers
- manage contracts
- manage yield
- measure customer feedback
- promote virtual reality travelling experiences
- report touristic facts
- self-service technologies in tourism
- train employees
- use e-tourism platforms
- virtual reality
Definition and skills from ESCO, published by the European Commission. Source concept
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How close are you to being a destination manager?
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