brand manager
Brand managers analyse and plan the way a brand is positioned on the market.
Also called: marketing development manager, brand marketing manager, formula manager, trainee brand manager, graduate brand manager, brand development manager, brand executive, senior brand manager
- 31
- essential skills
- 12
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- category manager8 skills in common
- digital marketing manager8 skills in common
- sales manager8 skills in common
- destination manager7 skills in common
- marketing manager7 skills in common
- wholesale merchant7 skills in common
- wholesale merchant in clothing and footwear7 skills in common
- wholesale merchant in electrical household appliances7 skills in common
Essential skills
31- apply social media marketing
- apply strategic thinking
- carry out naming strategies
- carry out sales analysis
- channel marketing
- company policies
- comprehend financial business terminology
- consumer goods industry
- coordinate advertising campaigns
- create annual marketing budget
- create brand guidelines
- define brand identity
- design brand's online communication plan
- execute marketing plan
- have computer literacy
- identify new business opportunities
- implement marketing strategies
- implement sales strategies
- lead the brand strategic planning process
- maintain financial records
- manage brand assets
- manage staff
- organise participation in local or international events
- perform brand analysis
- perform customers’ needs analysis
- perform market research
- plan marketing campaigns
- sales strategies
- select optimal distribution channel
- set brand positioning
- stimulate creativity in the team
Optional skills
12- build rapport with people from different cultural backgrounds
- carry out event management
- conduct search engine optimisation
- employment law
- international business
- maintain relationship with suppliers
- manage budgets
- perform multiple tasks at the same time
- plan new packaging designs
- price product
- seek innovation in current practices
- services marketing
Definition and skills from ESCO, published by the European Commission. Source concept
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How close are you to being a brand manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.