tourism product manager
Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Also called: tourism product developer, tourism distribution manager
- 37
- essential skills
- 11
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- destination managerWhat changes?18 skills in common
- travel agency managerWhat changes?14 skills in common
- tour operator managerWhat changes?11 skills in common
- travel agent10 skills in common
- tour organiser8 skills in common
- tourist information centre manager8 skills in common
- tour operator representative7 skills in common
- tourism contract negotiator7 skills in common
Essential skills
37- assess an area as a tourism destination
- build a network of suppliers in tourism
- build business relationships
- carry out inventory planning
- comply with food safety and hygiene
- create annual marketing budget
- create new concepts
- develop tourism destinations
- develop tourism products
- develop travel charter programme
- engage local communities in the management of natural protected areas
- geographical areas relevant to tourism
- implement marketing strategies
- implement sales strategies
- maintain customer service
- manage conservation of natural and cultural heritage
- manage contracts
- manage distribution channels
- manage distribution of destination promotional materials
- manage medium term objectives
- manage production of destination promotional materials
- market analysis
- measure sustainability of tourism activities
- monitor contractor performance
- negotiate supplier arrangements
- participate in tourism events
- plan measures to safeguard cultural heritage
- plan measures to safeguard natural protected areas
- plan medium to long term objectives
- produce content for tourism brochures
- sales strategies
- set up pricing strategies
- support community-based tourism
- support local tourism
- tourism market
- tourist resources of a destination for further development
- use e-tourism platforms
Optional skills
11- apply foreign languages in tourism
- augmented reality
- develop inclusive communication material
- ecotourism
- educate on sustainable tourism
- improve customer traveling experiences with augmented reality
- manage yield
- promote virtual reality travelling experiences
- self-service technologies in tourism
- utilise cross-selling
- virtual reality
Definition and skills from ESCO, published by the European Commission. Source concept
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