From communication manager to public relations manager
17 of the 27 essential skills of a public relations manager are already essential for a communication manager — about 63% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 17
- skills carry over
- 10
- would be new
- 63%
- of the target job covered
- 27
- essential skills of a public relations manager
What a public relations manager does
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
What carries over
17 skillsEssential in both jobs. This is the part of the move you have already made.
- advise on public image
- analyse external factors of companies
- communication principles
- corporate social responsibility
- develop communications strategies
- develop public relations strategies
- diplomatic principles
- forming of public opinion
- integrate strategic foundation in daily performance
- market research
- perform public relations
- prepare presentation material
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
What would be new
10 skillsEssential for a public relations manager and not for a communication manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
Other moves from communication manager
2 roles- public relations officer21 skills in common
- advertising manager16 skills in common
← communication managerpublic relations manager →The other way round
No account needed to start
How far are you from being a public relations manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.