From online community manager to marketing manager
29 of the 43 essential skills of a marketing manager are already essential for a online community manager — about 67% of the job, before you learn anything new. It is the closest move from online community manager in the whole taxonomy.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 29
- skills carry over
- 14
- would be new
- 67%
- of the target job covered
- 43
- essential skills of a marketing manager
What a marketing manager does
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
What carries over
29 skillsEssential in both jobs. This is the part of the move you have already made.
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- manage profitability
- market pricing
- market research
- marketing mix
- marketing principles
- perform market research
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- study sales levels of products
- track key performance indicators
What would be new
14 skillsEssential for a marketing manager and not for a online community manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- analyse business plans
- apply strategic thinking
- channel marketing
- evaluate advertising campaign
- implement marketing strategies
- manage budgets
- marketing analytics
- marketing management
- organise participation in local or international events
- perform project management
- plan social media marketing campaigns
- project management
- relationship marketing
- services marketing
Other moves from online community manager
2 roles- promotion manager27 skills in common
- sales manager27 skills in common
← online community managermarketing manager →The other way round
No account needed to start
How far are you from being a marketing manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.