From marketing manager to online community manager
29 of the 53 essential skills of a online community manager are already essential for a marketing manager — about 55% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 29
- skills carry over
- 24
- would be new
- 55%
- of the target job covered
- 53
- essential skills of a online community manager
What a online community manager does
Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
What carries over
29 skillsEssential in both jobs. This is the part of the move you have already made.
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- manage profitability
- market pricing
- market research
- marketing mix
- marketing principles
- perform market research
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- study sales levels of products
- track key performance indicators
What would be new
24 skillsEssential for a online community manager and not for a marketing manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- apply social media marketing
- authoring software
- build trust
- carry out forum moderation
- corporate sustainability
- create content title
- develop digital content
- develop online community plan
- develop professional network
- digital communication and collaboration
- digital media
- follow up online user requests
- keywords in digital content
- manage content development projects
- manage feedback
- online moderation techniques
- perform online data analysis
- provide written content
- research website users
- translate requirement concepts into content
- use content management system software
- use different communication channels
- use e-services
- web analytics
Other moves from marketing manager
2 roles- category manager31 skills in common
- promotion manager27 skills in common
← marketing manageronline community manager →The other way round
No account needed to start
How far are you from being a online community manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.